What are your future plans regarding the brand?Īs it has just been a few months since this label stepped in, my future plans are certainly dependant upon how our market revives from the current pandemic scenario. Although these materials can’t be termed as very eco-friendly, they win hands down when it comes to animal welfare.

A portion of faux suede and PU which are animal-friendly materials and perfect substitutes to suede and leather respectively are also used to make our bags. We also plan to make use of woollen felt and jute in more of our designs as they are eco-friendly material. Our major materials are cotton canvas, duck canvas and hemp fabric which are bio-degradable. However, we select bio-degradable materials, reducing our waste, and reusing as much as possible. People often wrongfully assume that the vegan choice is also the most environmentally friendly choice but it's simply not true. Our products are animal-friendly, meaning omission of all animal products and by-products in the manufacturing. How sustainable your brand is? What are the materials you use? I like capturing their features and behaviour creating compositions that give out wildlife in an artistic way. People say I get a spark in my eyes when talking about wildlife and the spark has been there from the past four years that I have been travelling around with a camera in my hand to several jungles across India and Kenya. Yeah, most of the pictures printed on our bags are clicked by me and we also collaborate once in a while with well-known wildlife photographers. You have also clicked the pictures that are imprinted on the bags? Tell us about that a little? All are enhanced aesthetically by wildlife photographs which have been contributed by several renowned wildlife photographers out of goodwill. There are several designs in handbags, travel-friendly and multi-functional backpacks, camera bags and cabin bags, everyday office carrying laptop bags, laptop sleeves and notebooks. We offer a wide range including different bags, accessories and stationery. What are the accessories that you offer under the label? What are the various kinds of bags available? And this is what I as a designer and photographer thought could be my contribution. Also with the current scenario where we every day listen how evil human acts are affecting the environment and animals, like the horrific act that took the life of a pregnant elephant, I believe in whatever way one can align their actions to the healing of mother earth, they certainly should. I spent a portion of my childhood and teens in Kenya which just brought me a lot closer to animals, and I developed a passion for photographing them. The idea of this brand came to me exactly this very day a year back from now, but it made it to the market in Dec 2019. When did you start the brand and what was the inspiration behind it?

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